January 2021
Project "Wesson"
Steven starts testing the idea of a virtual assistant for Revenue Teams that has access to all the data in the Tech Stack and helps answer questions that the sales team has. The first series of research interviews around metrics and meeting habits are conducted, and a prototype is built.
June 2021
Project "Ryder"
Steven and a research group around him are conducting experiments and test to see if AI and Machine Learning would be able to optimize revenue processes and detect bottlenecks in pipelines.
November 2021
During the Revenue Architecture Course, Steven and Aaron Hill have a first conversation about the difficulties in extracting, matching, and visualizing the data of the entire Customer Lifetime Cycle (aka "The Bowtie Model")
March 2022
Steven launches "Project Jaxx" and starts conducting research interviews around Bowtie Metrics and Data Visualization. During one of the interviews, he meets Vinicius "Vini" Zarpellon who will later become the first employee of Jaxx.
April - May 2022
Steven leaves his role as the Chief Revenue Officer of a successful AI Startup and launches JAXX Technologies, Inc.
Only a couple of weeks later, he releases together with Vini, the Bowtie Simulator for Google Sheets, as a first MVP
July 2022
During a design sprint, Steven and his team draw up the first draft of the MetroMap.
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August 2022
The first version of the MetroMap sees the light of day in a public LinkedIn post and in a number of RevOps related Slack communities.
September 2022
Jaxx has onboarded the first 7 customers from their Early Adopter Program. Further 200+ companies are on their beta waitlist.