HAVE CONVERSATIONS BASED ON DATA
Let's put the Map back in Roadmap
Your pain? We understand. This is why we do what we do, and can provide you with an experience like no other.
Your Customer Journey needs a map.
We are building a full cycle, science based Revenue Mapping and Intelligence Platform with Bowtie Data Models out of the box.
"JAXX helps Founders and strategic Revenue Leaders to visualize the efficiency of every revenue source and buying motion in one place. It demonstrates the financial impact of incremental improvements."
"As a Revenue Leader, I'd like to be able to accurately know what our conversion metrics are at every customer touchpoint. JAXX helps to more accurately report on those rates from initial contact to closed won/lost."
"JAXX tells you where to focus on improving your conversion rate performance and thus your overall revenue system. Valuable insights drive specific improvement tactics, which lead to better operational efficiency along the funnel."
"JAXX helps RevOp and Operational Excellence Professionals to better understand where leads are converting and where not - particularly when looking at it from closed/won or LTV backward."
MAPPING THE ENTIRE CUSTOMER JOURNEY
Let's change how your Team sees, thinks, and talks about Revenue:
The JAXX MetroMap™
Get a holistic view on your entire Customer Journey
The Bowtie is a great visual representation if you want to explain and teach the principles of the Bowie Math and Data Models.
If you want to visualize and understand the journey your customers take, then you need something more powerful: The JAXX MetroMap™️
It follows the analogy of a subway system, where passengers (your customers) are trying to travel through your Revenue Operations - from Lead Generation, over "Close Won" to Onboarding, Impact and finally Expand.
Like in a Subway System, you want to find out where passengers get stranded, which part is inefficient, and what bottlenecks you can remove.
Multi Map Views
You need the right map to understand the terrain.
The map is not the terrain - it's a tool that helps us answer questions about the terrain.
When you go on a hike, you will use a different map than when you are on a road trip.
On a hike, you want to know where the river flows, how you can cross it and where you can find shelter. On a Roadtrip, you want to know where the nearest Burger Joint is and where the next Gas Station.
You will be asking different questions about the terrain. And the same is true about your Customer Journey.
The same is true when you ask question about your Customer Journey: How do our conversion rates compare to others? What happened to that Cohort? What is better converting and what not?
You shouldn't be looking at different charts - you should be looking at different maps of the same terrain.
United RevTeams
Stop the Blame-Game - and the Ghost Hunting
"The leads we are rotting!" - "Because the leads are weak!" - "Those are the wrong customers. They are all churning!" ...and so on and so forth.
The old Blame-Game between Marketing, Sales, and Customer Success. We've seen it all.
Or even worse: RevOps Ghost Hunting: "I've heard a podcast - can you check if customers who pay with Visa are more likely to churn?" - now you will be ghost hunting in your data because someone heard an anecdote and has a hunch.
Stop it! - They all are trying to help - they just have different maps. Enable all revenue-facing teams to have educated conversations based on data - not on anecdotes.
JAXX provides Station Ownership and Collaborative Features that allow you to have ongoing, qualified, and asynchronous conversations about everything Revenue.
Get a holistic view on your entire Customer Journey
The Bowtie is a great visual representation if you want to explain and teach the principles of the Bowie Math and Data Models.
If you want to visualize and understand the journey your customers take, then you need something more powerful: The JAXX MetroMap™️
It follows the analogy of a subway system, where passengers (your customers) are trying to travel through your Revenue Operations - from Lead Generation, over "Close Won" to Onboarding, Impact and finally Expand.
Like in a Subway System, you want to find out where passengers get stranded, which part is inefficient, and what bottlenecks you can remove.
You need the right map to understand the terrain.
The map is not the terrain - it's a tool that helps us answer questions about the terrain.
When you go on a hike, you will use a different map than when you are on a road trip.
On a hike, you want to know where the river flows, how you can cross it and where you can find shelter. On a Roadtrip, you want to know where the nearest Burger Joint is and where the next Gas Station.
You will be asking different questions about the terrain. And the same is true about your Customer Journey.
The same is true when you ask question about your Customer Journey: How do our conversion rates compare to others? What happened to that Cohort? What is better converting and what not?
You shouldn't be looking at different charts - you should be looking at different maps of the same terrain.
Stop the Blame-Game - and the Ghost Hunting
"The leads we are rotting!" - "Because the leads are weak!" - "Those are the wrong customers. They are all churning!" ...and so on and so forth.
The old Blame-Game between Marketing, Sales, and Customer Success. We've seen it all.
Or even worse: RevOps Ghost Hunting: "I've heard a podcast - can you check if customers who pay with Visa are more likely to churn?" - now you will be ghost hunting in your data because someone heard an anecdote and has a hunch.
Stop it! - They all are trying to help - they just have different maps. Enable all revenue-facing teams to have educated conversations based on data - not on anecdotes.
JAXX provides Station Ownership and Collaborative Features that allow you to have ongoing, qualified, and asynchronous conversations about everything Revenue.
