Your Customer Journey needs a map.

We are building a full cycle, science based Revenue Mapping and Intelligence Platform with Bowtie Data Models out of the box.

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"JAXX helps Founders and strategic Revenue Leaders to visualize the efficiency of every revenue source and buying motion in one place and to demonstrate the financial impact of incremental improvements."

"Working with the Jaxx tells you where to focus on to improve your revenue system and conversion rate performance. These insights drive specific CR improvement tactics, which leads to a drastically improved funnel"

"JAXX helps RevOp and Operational Excellence Professionals to better understand where leads are converting and where not - particularly when looking at it from closed/won or LTV backward."

BOWTIE MATH AND DATA OUT OF THE BOX

From LeadGen to Upsell

Break down your Data Silos and get full visibility of the full Customer Lifetime Cycle 

Jaxx connects to your Marketing, Sales, and Customer Success Tool Stack, extracts the relevant data, and pumps it into the Bowtie Data & Math Model.

Once your data is matched and married, you can run cohort analysis from Marketing Attribution to Upsell, Cross-Sell, and Renewal. Or reverse track CLTV vs. CAC. Or Benchmark. Or What-If-Simulations.

The options are limitless.

MAPPING THE ENTIRE CUSTOMER JOURNEY

Let's change how your Team sees, thinks, and talks about Revenue:

The JAXX MetroMap™

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Get a holistic view on your entire Customer Journey

The Bowtie is a great visual representation if you want to explain and teach the principles of the Bowie Math and Data Models.

If you want to visualize and understand the journey your customers take, then you need something more powerful: The JAXX MetroMap™️

It follows the analogy of a subway system, where passengers (your customers) are trying to travel through your Revenue Operations - from left t Lead Generation, over "Close Won" to Onboarding, Impact and finally Expand.

Like in a Subway System, you want to find out where passengers get stranded, which part is inefficient, and what bottlenecks you can remove.

Multi Map Views

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You need the right map to understand the terrain.

The map is not the terrain - it's a tool that helps us answer questions about the terrain.

When you go on a hike, you will use a different map than when you are on a road trip. 

On a hike, you want to know where the river flows, how you can cross it and where you can find shelter. On a Roadtrip, you want to know where the nearest Burger Joint is and where the next Gas Station.

You will be asking different questions about the terrain. And the same is true about your Customer Journey.

The same is true when you ask question about your Customer Journey: How do our conversion rates compare to others? What happened to that Cohort? What is better converting and what not?

You shouldn't be looking at different charts - you should be looking at different maps of the same terrain.

United RevTeams

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Stop the Blame-Game - and the Ghost Hunting

"The leads we are rotting!" - "Because the leads are weak!" -  "Those are the wrong customers. They are all churning!" ...and so on and so forth.

The old Blame-Game between Marketing, Sales, and Customer Success.  We've seen it all.
Or even worse: RevOps Ghost Hunting: "I've heard a podcast - can you check if customers who pay with Visa are more likely to churn?" - now you will be ghost hunting in your data because someone heard an anecdote and has a hunch.

Stop it! - They all are trying to help - they just have different maps. Enable all revenue-facing teams to have educated conversations based on data - not on anecdotes.

JAXX provides Station Ownership and Collaborative Features that allow you to have ongoing, qualified, and asynchronous conversations about everything Revenue.

full_metromap

Get a holistic view on your entire Customer Journey

The Bowtie is a great visual representation if you want to explain and teach the principles of the Bowie Math and Data Models.

If you want to visualize and understand the journey your customers take, then you need something more powerful: The JAXX MetroMap™️

It follows the analogy of a subway system, where passengers (your customers) are trying to travel through your Revenue Operations - from left t Lead Generation, over "Close Won" to Onboarding, Impact and finally Expand.

Like in a Subway System, you want to find out where passengers get stranded, which part is inefficient, and what bottlenecks you can remove.

jaxx-multi-map-views

You need the right map to understand the terrain.

The map is not the terrain - it's a tool that helps us answer questions about the terrain.

When you go on a hike, you will use a different map than when you are on a road trip. 

On a hike, you want to know where the river flows, how you can cross it and where you can find shelter. On a Roadtrip, you want to know where the nearest Burger Joint is and where the next Gas Station.

You will be asking different questions about the terrain. And the same is true about your Customer Journey.

The same is true when you ask question about your Customer Journey: How do our conversion rates compare to others? What happened to that Cohort? What is better converting and what not?

You shouldn't be looking at different charts - you should be looking at different maps of the same terrain.

jaxx-revenue-collaboration

Stop the Blame-Game - and the Ghost Hunting

"The leads we are rotting!" - "Because the leads are weak!" -  "Those are the wrong customers. They are all churning!" ...and so on and so forth.

The old Blame-Game between Marketing, Sales, and Customer Success.  We've seen it all.
Or even worse: RevOps Ghost Hunting: "I've heard a podcast - can you check if customers who pay with Visa are more likely to churn?" - now you will be ghost hunting in your data because someone heard an anecdote and has a hunch.

Stop it! - They all are trying to help - they just have different maps. Enable all revenue-facing teams to have educated conversations based on data - not on anecdotes.

JAXX provides Station Ownership and Collaborative Features that allow you to have ongoing, qualified, and asynchronous conversations about everything Revenue.

HAVE CONVERSATIONS BASED ON DATA

Let's put the Map back in Roadmap

Your pain? We understand. This is why we do what we do, and can provide you with an experience like no other.

A Lifesaver for Founders, Strategic Revenue Leaders

Visualize the efficiency of every revenue source and buying motion in one place.

Extract & Match your RevOps Data

JAXX extracts and matches all your revenue-relevant data across your data silos and pumps it into the Bowtie Math and Data model. This allows to quickly understand what's converting and what's not.

Map out your Customer Journey

From Lead Gen, over Deal Closing and Onboarding up to Expand, Upsell, and Renew - Jaxx maps your entire Customer Journey so that your and your team can easily act on detected bottlenecks

Reach Operational Excellence

Stop the blame game between Marketing, Sales, and CX. No more "Ghost Hunting" because someone has a "hunch" - With JAXX you can have qualified conversations based on data, not anecdotes.

Whatever your Tool Landscape - We have the map for it:

Jaxx connects to a growing number of popular applications

 

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zoho-logo
close
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cooper
google sheets
activecampaign
salesflare
intuit quickbooks
zendeck sell

Be a part of our Journey

Stay in the loop as we keep building new integrations and new MetroMap Views

No worries: This is not another Newsletter Signup. We don't have time for newsletters. We are busy building new integrations with other tools and hammering out new views of the MetroMap. Occasionally we take a break, have a cup of coffee and send out an update to our friends and fans.

If you want to stay in the know - signup and we keep you in the loop.

Frequently asked Questions

Have Questions? - Ask us anything:

I already have Slack/Teams/Discord, why do I need another communication channel?

Our goal is not to replace every communication channel in the company, we aim to bring all discussions about Revenue into the Map as a way to improve the alignment between the different teams, management and C level so everybody is speaking the same language. In the same way that, on a hike, you’d use a map to decide which path to take, a company needs to understand how their process looks in order to make strategic decisions both in the short and long term.

Where is JAXX now in the development stage?

Right now, we’re in the Beta stage of development. We’re onboarding a few select customers into this program, where they can build their own MetroMap from day 1 and help focus our development on features that will impact them the most.

What is the Bowtie?

The fastest growing SaaS startups use the SaaS Sales Method™ and the Bowtie Revenue Metrics Model.
The Bowtie and the Recurring Revenue Operational Model is an open standard that was developed and pioneered by Jacco van der Kooij and Winning by Design. Learn more about the Science of Revenue from our friends at Winning by Design

How many stations can I create on the MetroMap?

As many as you want! The beauty of the MetroMap is that you can adapt the Bowtie model to your sales process instead of having to change your process to fit the bowtie. You can create a Metro Line for each of the different sales motions you have to fully understand the conversion rates between each step of the process.

Where does the benchmark data used on the Benchmark view come from?

Initially, we’re using a fixed dataset based on the data of roughly 1000 companies and collected form various sources and which is based on a company’s ACV.
In the future, as we grow our customer base and have access to our data, we want to add more in-depth comparisons, such as industry vertical, location, and more, to be able to give a comparison as close to your reality as possible.

RESEARCH-BASED PRODUCT DEVELOPMENT

Help us, to help you - We are building JAXX to your needs:

We follow a Research-based Product Development Process, where we interview hundreds of highly experienced domain experts, who could one day be our users. The quantity and repeated, iterative interviewing method (based on the JTBD framework) allows us to identify problem patterns and develop validated solutions.

Help our Research by granting us 20-30 minutes of your time for a Research Interview. It is a loose conversation with our researchers.

No prep required. No hard question. No pitching - We just want to learn.

PS: We gladly compensate your time with a $25 donation to your favorite charity.